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MessagePosté le: Ven 7 Juil - 20:24 (2017)    Sujet du message: Extraordinary PR Ordinary Budget Répondre en citant


Extraordinary PR, Ordinary Budget
by Jennifer R. Farmer
rating: ( reviews)


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For small organizations, public relations may feel like a luxury to be indulged in at some point in the distant future. Author Jennifer Farmer argues you don't need a multi-million dollar budget to have a successful public relations program.

The key is to breaking through in the media by being credible, creative, responsive and relentless. The success of organizations oriented toward social change is dependent on a proactive and robust public relations arm. Organizations must be just as committed to public relations as they are to the work they are spearheading. This book offers key insights to conduct low or no cost PR strategies that can help any organization garner continual media attention and support.

Extraordinary PR, Ordinary Budget makes the convincing case that mission-based organizations, whether working in the nonprofit or private sector, must have a proactive and responsive PR apparatus that sits central to their work. Effective PR is more than getting media hits and paid media placement - it is about ramping up support for important causes.



Details:
rank: #397
price: $9.99
bound: 3 hours and 55 minutes
publisher: Berrett-Koehler Publishers
lang: English
asin: B0714BGPNX
isbn:
weight:
filesize:




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